SWOT Analysis of Ace Night Club

                Our marketing management team came to an agreement about Ace Night Club’s strengths, weaknesses, threats and opportunities. Our decisions were carefully analyzed before we came to a consensus. Our SWOT chart is shown below, explaining the reasons how and why we decided on each category.

Strengths	Weaknesses
·         Transportation- we will be providing shuttles for students or those who do not have a way to get to our establishment. ·         Location- will be in a location that has very few competitors and a lot of young, college students ready to party. ·         Appearance- will be attractive and classy; setting it apart from other venues. ·         Size- will be spacious, not crammed and uncomfortable. ·         Safety/ Security- will be strongly enforced to ensure the safety of our patrons. ·         Entertainment- there will always be some form of entertainment at our night club. ·         Drinks/ Service- there will be a large variety of alcohol and refreshments for our customers to choose from. We will also be providing excellent customer service. ·         Advertisement- we will utilize all advertisement opportunities such as, club promoters, community gatherings, flyers, radio etc.	·         Finances- since we are a new business we will have it rough financially for the first few months. This is due to all of the payments we will be making to establish Ace Night Club.
Opportunities	Threats
·         Local Artists- will have chances to perform at our club. By inviting local artists into our business we will save money on hiring big time artists for entertainment. This is an opportunity for the performer as well as a money saving opportunity for us. ·         Celebrity promotions and appearances- by having celebrities in our club we will attract more people.	·         Complaints- people complaining about thing wrong in our club will deter others from coming to our establishment over another club. ·         Competitors- competition is always a threat because they may come up with clever ways on how to bring in more customers. ·         Liabilities- if there were to be an accident to occur on our property we could possibly be sued and shut down.